Martins designed a new beauty brand that would live alongside some of the world's most famous parlours in Beverley Hills.
The concept was the embodiment of the owner's much loved and admired grandmother, Maud. A sophisticated and stylish woman, she was the inspiration for the corporate identity and design. Martins elegantly incorporated a double apostrophe to reflect eyelashes creating a classic brand exuding old-world charm in the modern world.
Martins not only created the brand identity, but followed through with the store’s exterior and interior design. Iconic Australian fabric designer, Florence Broadhurst's famous pattern brought the project to life, threading a touch of Australia into America’s high street.