In a place where everything is high-tech and futuristic, Martins took the Al Barari brand forwards by taking it backwards… imparting age-old heritage, a rare brand ingredient in this modern city. Creating a style centred around fine craftsmanship reflected a bespoke quality and hand-crafted individuality upon the brand, separating it from every competitor.
The Martins design team engraved the brand and messaging into the covers of leather-bound compendiums and brochures, immediately conveying a century-old heritage quality. They crafted timber and leather briefcases for VIP clients, with an inbuilt video screen to display the rich, opulent film they created. Martins further distanced the brand by creating and orchestrating an international media campaign of uniquely shaped ads, wraps and inserts in magazines and newsprint, translated into scores of languages.
In an era of global uncertainty, economic highs and lows, it is those brands that stand for time-honoured values and stability that position themselves for greatest long term success, which is precisely the strategy Martins orchestrated in the work created for Al Barari.